Developed with the guidance of our Advisory Panel of experts and practitioners from around the globe, we've expanded our focus for 2025 to ensure the program addresses both current realities and emerging possibilities.

Topics to include: 

• Applied AI for marketers workshop - explore AI integration in workflows, experiment with tools, and gain confidence in deploying AI within a responsible framework.

• AI Augmented Creative Showcase – A provocative exploration of AI as a collaborator in creativity, not a competitor. How creative industry professionals can use AI to enable creativity and avoid homogeneity and mediocrity. ​

• ​Navigating the future: Agentic AI for marketers - how AI is shifting from a tool to an autonomous agent—making decisions, adapting in real time, and fundamentally reshaping consumer interactions. But with these new capabilities come a host of ethical and practical challenges.

• Finding the Gen AI sweet spot: Decisions at speed - Optus Case Study: hear real-world insights from years of testing and refining AI-driven solutions - from enhancing customer experiences, streamlining workflows, and unlocking data-driven insights.

• AI Upfronts - A dynamic, fun lightning pitch session showcasing a cross-section of new AI-powered services and products that have potential value to the media and marketing world. 

• AI vs agencies: who will survive and what will be left of them? As automation and agentic AI takes over time-consuming tasks, the old-school billable hours model is looking increasingly shaky. So what comes next?

• Always be chatting - AI chatbots: the benefits for audience and customer engagement, internal communication. 
  A panel of experts present examples and share insights into when AI chatbots are the right solution, and when they're not; considerations like controlling for bias and manipulation, mitigating errors, and technical constraints. 

• HumAIn Principles Update: Adopt Or..?