Uncover the blockers and drivers of AI adoption across agencies, brands, publishers, and tech providers. As the pace of AI innovation accelerates, the research is designed to help businesses benchmark their progress and identify the areas that need the most support. The results wiull be shared at next month’s HumAIn conference, organised by Unmade.

The AI-Augmented Creative Showcase, a session exploring how AI can support and extend the creative process.

Cam Luby, head of consumer marketing at Optus, will share real-world insights from years of testing and refining AI-driven solutions.

Sarah Carney, CTO at Microsoft ANZ, will take the stage to explore one of AI’s most transformative frontiers: agentic AI.

A groundbreaking industry survey to explore how AI is reshaping the media and marketing landscape in Australia and New Zealand.  

The proposition for this year’s Great DebAIt is “AI is the news media’s extinction-level event.” Each speaker has four minutes.

This year's speakers and organisations are ready to share their processes – successes and failures – to aid our collective learning.

Join in the HumAIn Principles working group to create a framework for AI implementation in the Australian media & marketing industry