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Optus to share AI insights at HumAIn

Writer's picture: Cat McGinnCat McGinn

We can today announce our first case study session for our AI event for the media and marketing industry humAIn. Cam Luby, head of consumer marketing at Optus, will share real-world insights from years of testing and refining AI-driven solutions - from enhancing customer experiences, streamlining workflows, and unlocking data-driven insights.


Gilbert, Luby and Farrugia: finding the AI sweet spot


Joining Luby are Matt Farrugia, co-founder, and Grace Gilbert, marketing scientist, both from Mutinex, for a discussion on when gen AI works, when it doesn’t, and how to find the "sweet spot" where it accelerates smarter decision-making.


Early bird tickets for humAIn are on sale until 25 March.


 
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6 May 2025 | Surry Hills, Sydney


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